The publishing behemoth, who stopped the printing of its iconic magazine in May amidst the pandemic, has launched a new line of CBD products. Playboy’s line of CBD is geared towards enhancing intimacy and helping people with their sexual health.
With what Playboy has dubbed “A Pleasure Revolution”, the initial launch includes three lines of products:
Bath Bomb: Broad-Spectrum Phytocannabinoid-Rich Hemp CBD Oil
Arousal Spray: Broad-Spectrum Phytocannabinoid-Rich Hemp CBD Oil
Intimacy Gel: Broad-Spectrum Phytocannabinoid-Rich Hemp Powder
The intimacy gel gets its CBD from a water-soluble powder and also contains Maca root and horny goat weed. The spray contains CBD oil, Kava, and Vitamin B3. The bath bomb has hemp oil, essential oils, and rose petals to round out its wellness profile.
The company is promoting its line of products on social media as well as releasing a website. The site is a wellness hub that features education. They partnered with Allbodies to develop a free course about the biology of orgasms and how to get there. They employed the help of educators like Myisha Battle, Jimanekia Eborn, and Sonalee Rashatwar to bring the story to life.
“Our ambition at Playboy is to help everybody and every body explore and pursue pleasure. While Playboy helped usher in the first sexual revolution, there’s more work to do to ensure all can access pleasure,” says Anita Little, sex and culture editor at Playboy. “Our aim is to provide everyone with the knowledge—and now also the sexual wellness products they need—to have the most fulfilling sexual experiences possible.”