Functional Remedies is a hemp company that has decided to focus its full-spectrum hemp products on the needs of the golf industry. The Colorado-based company announced a partnership between itself and a large golf-club marketing and management firm.
“We are thrilled to partner with Synchronicity,” Troon’s Director of Global Partnerships, Brett Brooks, said in a press release. “Their long-standing commitment to delivering exceptional products at the highest standards is part of what makes them such a great fit with the Troon experience.”
Synchronicity, the company’s line of full-spectrum hemp oil will be available in golf clubs that are managed by its new partner, Troon. The company hopes to capitalize on the retail emphasis that Troon already has in the golf sector to continue to penetrate the niche.
Troon, based in Arizona, is a property management company that operates in 43 states and is privately held. It manages 475 full 18-hole golf courses, in addition to homeowner associations, private residence clubs, and other sections of the hospitality industry.
“We’ve been longtime fans of the beautiful golf courses and resorts Troon manages. Synchronicity is well-known in the golf space and widely used by professional golfers, so we feel this partnership is a natural fit for our brand,” Andrew Campbell, CEO of Functional Remedies, said in the press release. “Synchronicity speaks to our consumers and our form factors will enhance performance and recovery. We’re excited to offer the highest quality full-spectrum hemp oil on the market to Troon’s patrons so they can experience the power of the plant.”
Synchronicity has worked hard to establish itself with professional golfers. Functional Remedies has signed a number of endorsement deals with current and former professionals as well as sponsoring a tournament on the PGA senior men’s golf tour.