McPherson, Kansas is the home of Charlotte’s Web’s newest addition to their “Trust The Earth” campaign. The art installation was carved into 76 acres of wheat, depicting a poster from the campaign that debuted in Brooklyn in October 2019.
The purpose of the initiative is to open up access to hemp-derived products for all people who might benefit from it. The company sees it as the physical embodiment of its mission to heal people using natural products.
The hope is to spark conversations between citizens across the country. Because of the lack of federal regulations, some states do not currently sell hemp products in stores yet. Charlotte’s web is working to change that.
The original artwork was done by Studio Number One and depicts a hand holding a large hemp stalk. The phrases ‘Trust the Earth’ and ‘Hemp For Natural Health’ are also depicted in the installation.
It took a local farmer a week to mow the entire thing with a tractor and a GPS. To get a better perspective, the field stretches across 3,049,200 square feet or 57 football fields. The field had to then be photographed by an airplane to be able to get the whole field in a single shot.
“A farmer’s field is a place to cultivate life-changing ideas and grow a voice for those still seeking hemp-based wellness. Through this powerful artwork, we experience a coalition between earth and humanity, and our journey to create sustainable, natural wellness. In the case of hemp, revolutionary wellness,” said Jared Stanley, Chief Cultivation Officer co-founder of Charlotte’s Web.