American Shaman has partnered up with a supermarket chain in Kansas City, Missouri to create the first CBD store within a store in the country. This marks the first time a grocery franchise and a CBD brand have teamed up in this fashion, with their 500 square foot operation opening in early August.
Ball’s Food Stores already runs 26 supermarkets around Kansas City. The shop is designed to have an inviting and relaxed atmosphere, and the partnership is aimed at increasing opportunities for the brands to reach new customers and penetrate new markets.
The design of the shop includes reclaimed wood and botanical prints to give the shop the air of high quality natural ingredients that the brand words for. The shop has a small seating area to inform and engage new customers.
“American Shaman has been a great partner and we are proud to have the very first CBD store within a supermarket in the country as we continue to innovate and serve our community and customer’s needs,” Scott Bayne, VP of sales and marketing for Ball’s Food Stores, told the press. “Our shoppers have indicated a demand for CBD products in our aisles and we believe they will enjoy the store-within-a-store model because it maximizes convenience while upholding the standard of quality shopping and products they have come to expect from Ball’s.”
Products that will be available include signature lines from American Shaman like their CBD tinctures, CBNight, CBGo, and sparkling beverages laced with CBD.