A pilot program launched by the mega online retail merchant, Amazon, opens its doors to select CBD ingestible vendors on its UK website.
Amazon, which restricts the sale of edibles containing cannabinoid profiles, says the handpicked sellers taking part in the program are excused from the ban. According to the retail giant, the limited pilot is a strictly invite-only process.
The company revealed in a statement that the program is restricted only to products listed on its UK site, Amazon.co.uk and not on other Amazon sites. At the moment, the pilot program is closed to additional sellers.
The pilot program features some of the big names in the natural health and supplement industry. Top brands participating in the pilot include Healthspan, the leading direct supplier of vitamins and supplements in the UK and experts in natural health, Natures Aid.
Harry Staight from Amazon UK’s corporate communications office told Hemp Industry daily that the pilot program was initiated in the summer. However, Staight offered no comment on the criteria implemented in the selection process and the number of businesses invited to participate in the program. Staight also declined to comment on how Amazon plans to evaluate the program.
Since 2019, supplements and food products containing cannabinoids extracted from plants have required authorization under Novel Foods before entering the UK market. However, inconsistencies in implementing regulations have allowed these products to spread unchecked across Europe.
A deadline for March next year initiated by the UK’s Food Standards Agency is set to bring the CBD market into the compliance. Companies are expected to have their products tested and authorized before the deadline. Starting April 1 2021, products that have not been validated through Novel Food authorization will be taken off the market.
Staight did not comment on Amazon’s plans for validated CBD vendors after April 1, 2021.