Alpine Hemp Company, is working to spread the word about hemp and its many uses beyond what people already recognize the plant for. They are looking to create fashion-forward products that showcase natural and sustainable materials. Like many cannabis businesses, they are relative newcomers looking to make their mark in their chosen niche. For Alpine Hemp Company, they’ve chosen to focus on action sports and its pertaining industries.
The founder, Bryan DeHaven, is a graduate of the Art Institute of Colorado. He was previously a sponsored skateboarder and owned a snowboard shop before moving into retail. He wanted to create products around a material he was passionate about that fit the athletic lifestyle he has chosen.
Before starting his business, he found that most of the fashion-focused around hemp was geared towards people who identify as ‘hippies’. He wanted to bring the vibe of action sports into the mix and give a different demographic access to hemp apparel that suited their needs.
His passion for hemp as a material isn’t just from its association with its intoxicating cousin. Bryan believes there are tangible advantages to making his clothes out of hemp as opposed to cotton.
“That is the million-dollar question,” he told the press. “I could go on for hours on this topic. Instead, I will just list some hemp textile facts. It is: anti-bacterial/anti-microbial; uses 50 percent less water to grow; is four times stronger than cotton; detoxifies the soil; needs zero pesticides. Hemp plants produce more oxygen and absorb up to four times as much carbon dioxide as trees! It really is a plant that can make a global impact.”
His company will be featured in Westworld’s signature event, High Style, on March 5. The event looks to combine fashion, cannabis, and sustainability.